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LTM Demo - Ranking Copilot - Automating legal directory submissions

LegalTech Match brings AI Clarity to law firms through community, consulting, and content.


In this demo, Jan Roggen speaks with Miloš Trifunovic from Ranking Copilot about how their AI-powered platform automates legal directory submissions and repurposes that data for pitches, proposals, and capability statements.


Below you’ll find the key questions and answers from the interview. Watch the full demo below to see the platform in action.



1. What is Ranking Copilot?


Ranking Copilot is an AI-powered platform that automates legal directory submissions and repurposes that data for pitches, proposals, and capability statements.


The platform centralizes the entire submission workflow - from collecting matter descriptions and lawyer profiles to submitting directly to directories like Chambers and Legal 500 - eliminating the manual, fragmented process most law firms still rely on.


2. Who is your ideal customer?


Ranking Copilot primarily serves:


  • Small, mid-size, and large law firms that submit to legal directories

  • Marketing and business development teams managing the submission cycle

  • Consulting agencies working with law firms on BD and rankings


The ideal customer is a firm that submits regularly to directories like Chambers or Legal 500 and wants to replace a manual, copy-paste-heavy process with a structured, centralized system.


3. Who uses your product?


Typical users include:

  • Marketing and business development teams who own and manage the submission cycle

  • Partners who review, edit, and approve submissions

  • Lawyers who contribute matter descriptions and referee information


The entire BD and submissions team works inside the platform, from data collection to final document export or direct submission.


4. What pain or problem are you solving?


Directory submissions are time-consuming, repetitive, and poorly organized. Ranking Copilot eliminates:


  • Weeks spent manually preparing submissions under tight deadlines

  • Chasing lawyers and partners for matter descriptions and sign-off

  • Copy-pasting data between documents and portal forms

  • No centralized database because data sits scattered in Word documents

  • Re-entering the same information for each directory, every cycle


The result is a fragmented, stressful process that consumes significant BD time and still carries the risk of errors or missed deadlines.


5. What is the value of solving this problem?


Streamlining the submission process delivers:


  • Up to 90% time savings in preparing submissions and pitches

  • Significant cost reduction, given that lawyer and BD time is billed by the hour

  • A reusable database that serves both directory submissions and new business pitches

  • Automatic format updates when Chambers or Legal 500 change their submission forms

  • Referee management that prevents referee fatigue and ensures compliance with directory requirements

  • Faster onboarding: new matters, lawyers, and submissions ready in days, not weeks


The real value extends beyond rankings: the data collected for directories becomes a strategic asset for winning new work.


6. How do you integrate with other products?


Ranking Copilot integrates based on client needs and already supports:


  • SharePoint and other existing law firm systems

  • Chambers — with a direct submission integration, allowing firms to submit without downloading or uploading documents manually

  • Past submission documents can be uploaded at onboarding to quickly build the initial database


When directories like Chambers or Legal 500 update their submission formats, Ranking Copilot automatically applies the latest version. Law firms never need to chase format changes themselves.


7. How do you guarantee safe use of AI?


Data security and compliance are foundational to Ranking Copilot, particularly for its European and UK client base:


  • ISO 27001 certified

  • GDPR compliant

  • AI is not trained on customer data

  • All data is encrypted

  • Flexible data residency to comply with law firm policies and regional requirements


Customer data stays within the firm's environment and is never used to train or improve the underlying AI models.


8. What do your most successful users have in common?


The firms that get the most value from Ranking Copilot:


  • Treat their matter and experience data as a strategic asset, not just a submission requirement

  • Have a dedicated person in marketing or BD who owns the process and keeps data up to date

  • Consistently collect matters throughout the year, not just at submission season

  • Reuse directory data for pitches and proposals, turning rankings work into business development fuel

  • Invest in onboarding properly so the system reflects their actual experience and team


The key differentiator is mindset: the most successful firms see their submission database as a living asset, not a one-time task.


👉 Visit rankingcopilot.com to book a demo with Miloš directly.


 
 
 

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