
Kirkland Spent $500M on AI. Here's How Boutique and Mid-Sized Firms Win Anyway.
Thu, 23 Jul
|https://luma.com/7mk7c7xe
A 45-minute strategy session for managing partners and CxOs of boutique and mid-sized law firms, with a practical framework you can start using tomorrow. https://luma.com/7mk7c7xe


Time & Location
23 Jul 2026, 16:30 – 17:20 CEST
https://luma.com/7mk7c7xe
About the event
A 45-minute strategy session for managing partners and CxOs of boutique and mid-sized law firms, with a practical framework you can start using tomorrow.
Description
Kirkland & Ellis just committed half a billion dollars to building its own AI. Most of the profession read that as a gigantic bet. But if you take a closer look, it's actually mostly defense, and it leaves the door wide open for firms that are more agile.
This session is about how mid-sized firms win at AI through deliberate, disciplined action, using Geoffrey Moore's Zone to Win framework, adapted for the economics of a law firm. You'll leave able to sort what you're already doing, see which side of the board you're actually playing on, and name your first concrete step.
What you'll take away
Why Kirkland's $500M is a defensive move, and what that means for a firm your size